Only a few months back at Geeked Week, Leanne Loombe, Netflix's Vice President of external games, assured us there were no imminent plans to introduce advertisements within their gaming content. However, it now appears that Netflix is not only entertaining the idea of ad integration within its gaming offerings but is also considering imposing charges for playing these games.
Currently, Netflix subscribers can access the platform's selection of games at no additional cost. Yet, this perk might soon be subject to change, as a recent report from the Wall Street Journal suggests that Netflix is contemplating a revision to its gaming pricing approach.
For Netflix to impact the gaming industry, it must present compelling incentives for gamers to select its service over the many other digital storefronts and gaming platforms available. With ambitions to carve a significant niche within the gaming sector, the company will likely face a protracted journey towards achieving this goal, which may be extended further should advertisements or fees be introduced prematurely.